If you want to accept credit and debit card payments from customers, you’ll need a merchant account or some kind of payment processor. One option is to accept payments through Paypal. If you aren’t using it yet, you might want to give it a try.
Here are three reasons you should consider accepting Paypal payments through your small business:
1. Portable In-Person Payments
Paypal offers a small device called the Paypal Here mobile card reader. It attaches to your mobile device and can be used to scan credit cards and debit cards wherever you are. Whether you run a brick and mortar store, a mobile or traveling business like a food truck, or an online business that needs to take in-person orders at events, Paypal Here lets you take care of business whenever you need to accept an order.
2. Make Customers Feel More Secure
Some customers are cautious about giving companies their credit card information, especially if it’ s a small or online business they aren’t familiar with. When you accept Paypal, you make those customers feel more secure. That’s because they give their information to Paypal — not to every small business they deal with. They log into their Paypal account to send payments to you through, rather than handing personal information over to numerous companies. This can also save them time.
3. Give Customers More Payment Options
When you accept payments through Paypal, you can give customers several different ways to pay. Paypal can process payments from their Paypal balance, credit card, debit card, or an e-check through their bank account. This gives your customers more flexibility and helps you stand out among competitors.
Does your small business accept Paypal payments yet? Why or why not? Tell us how Paypal payments have impacted your business in the comments.
This post was originally featured on March 13, 2013.