Review of Shoestring CRM

By Jennifer Mattern on June 25th, 2007

“Customer relationship management for the little guy” - that’s what Shoestring CRM (ShoestringCRM.com) aims to be… a free and comprehensive resource on small business CRM issues for small business owners. They do a good job of it too.

Shoestring CRM offers small business owners a valuable collection of resources on customer relationship management issues, including:

CRM Articles
Links to CRM Software Options.
A 6-page Small Business CRM Software Selection Guide

Shoestring CRM offers articles that are not only written by an experienced CRM professional, but that really do help to simplify the concept of customer relationship management for the small business owner. For example, “Does My Small Business Need CRM?” does a great job of explaining some of the benefits of CRM without becoming preachy or pushy in a “you definitely need CRM no matter what” kind of way. It simply outlines the benefits, and makes it clear that it might not be necessary for every reader.

Articles aren’t stuffed with affiliate links trying to sell CRM software either. They’re simply quality educational resources. Other than the basic CRM content on-site, Shoestring CRM also offers articles on marketing, sales, and support issues.

If I had to suggest any changes to the site, they’d be this:

Keep adding great articles on customer relationship management targeting small business owners. Perhaps even focus a piece or two on online business owners, as they’d be another good group to learn from this site.
Eventually it would be great to see a few case studies published on the site, to show more specific examples of what implementing CRM tools and strategies can actually do for small businesses.

Overall, Shoestring CRM is a quality small business resource worth taking a look at, especially if you want to understand the basics or are looking for some reputable CRM software options.

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