Is Your Small Business Wasting Money with These PPC Mistakes?
Summary: Learn from these common PPC advertising campaign mistakes small business owners make, and increase your profitability with higher-converting ads.
SiteProNews has an excellent post I’d like to share with you today: Small Business PPC - 26 Mistakes That Cost You MoneyWhat is PPC?PPC is pay-per-click, a type of advertising through programs like Google’s Adwords. Essentially, you bid on keyword phrases, and pay Google for each time someone clicks on your ads (which may appear in their content network - on sites like this one which features Adsense ads above each post on single post pages, or which may appear in Google’s search results).
The idea is that your ad is displayed to targeted viewers (based on a site’s content or the visitor’s search habits), so they’re likely to click the ad and have a genuine interest in what you’re offering.
The problem is that many small business owners don’t know how to run an effective PPC campaign by weeding out low-converting ad spots, choosing the best phrases to target, or knowing how much to bid on their keywords to get the best value for their money.
I’m certainly no PPC expert myself, so I’ll leave it to the folks at SiteProNews to give you some solid tips on what to do (or not to do) when you run a pay-per-click ad campaign for your small or online business.
Leave a Reply