Over the last few years, we’ve seen a lot of online resources be developed, some of which have been extremely popular and others which have fallen after the first few fences.
As a small business owner, every time a new resource enters the spotlight, you’re faced with the decision of whether or not you should jump on board and utilize it, in the hope that it’s going to aid with your small business development.
Although you will have made your own decision on previous resources, embracing some and disregarding others, the answer to whether you should utilize any new online resource or not is both yes and no.
The reason why there’s no straight yes or no answer is for the fact that there’s a lot to consider and it’s a whole lot more than simply making the decision on whether you should utilize a new online resource or not.
Imagine if you started a small business at the turn of the last millenium. Your first major development point would have been creating an online presence for your small business.
A few years later, MySpace started to reach its peak and the decision had to be made to whether or not time and money should be invested into utilizing this resource.
Not long after that, Facebook’s popularity blossomed and businesses of all shapes and sizes started to make the necessary investments to engage and communicate with their customers on this social networking platform, only a short time before the same decision had to be made with the ever-popular Twitter.
Of course, these are just the three primary online resources – after the initial development of an online presence itself – that businesses hae to decide if they were going to utilize them or not, but although they span a 10 year period, they were still big decisions to make due to the investment that’s required and the effects of the decision, whether it was decided to utilize the resource or not.
It’s because of this why deciding on whether or not your small business should jump on board and fully embrace any new online resource that’s entered the market isn’t a simple decision to make.
If you sit back and don’t join, as many business didn’t – and still haven’t – with Facebook and Twitter in particular, you could be missing out on a potentially substantial increase in turnover.
If you jump on board and make an investment – even just a time one – at the start, however, the resource may not reach the level of popularity that was first expected and your investment could have a detrimental effect on your small business.
In a nutshell, it would be strongly advised to take a look at any new online resource that it is available. However, before you make any form of investment, you need to weigh up the return on your investment, whether that’s increased sales or better brand awareness and whether that return is going to be worthwhile.
You obviously don’t have a crystal ball that can predict what’s going to happen in the future, but after carrying out some research, you should be able to make a good decision as to whether an investment in a new online resource would a good business move or not.