Article Marketing Basics

Article marketing involves the process of publishing articles to article directories, e-zines, or websites as a marketing tactic. The two biggest marketing benefits of article marketing are link-building and reputation-building within a niche. Here are the basic steps of article marketing: 1. Write a niche… Read More

Online PR Basics

Online PR (online public relations) is about using the Internet to connect with a website’s or business’ key publics or audiences, to build awareness and increase exposure, to build and maintain an image and brand trust, and to communicate to solve crises. Online PR works… Read More

Internet Marketing Basics

The Internet has become one of the strongest, and most popular, marketing tools of choice for long-standing businesses as well as the Web-only businesses or websites that seem to appear overnight. To understand the popularity of Internet marketing and learn how to implement it to… Read More

What is Marketing?

If you run a business of any kind, you’ve probably heard of marketing, and you know you need to use it. But what is marketing? Definition of Marketing In its most basic form, marketing is what brings customers, and therefore money, into your business. You… Read More