Summary:Find out how one UK business is proving that going green and using sustainable resources is simply good business.
Businesses are jumping on the concept of using sustainable resources in their efforts to go green. Green businesses appeal to consumers, giving companies a marketing angle or even a justification for charging more for their services or wares by becoming more environmentally conscious.
Yet using sustainable resources can mean much more than added business right now. It can mean the difference between your business existing or not at all in the future.
Case Study: Faraway Furniture
First of all, let’s have a disclaimer: Faraway Furniture is a client of mine. You’ll notice that I rarely (if ever) talk about my clients on this site, but they’re not only an ideal case study here – they’re the inspiration for the post.
Faraway Furniture creates indoor and garden furniture, predominantly from teak. In their case, using sustainable resources means only using teak from plantation trees – the number of trees that can be cut down each year is limited, and they must be equally restored.
The Benefits
Not only does Faraway Furniture operate as a green business to appeal to consumers (they’re also involved with the UNEP Billion Tree Campaign), but they’re ensuring that the resources they need won’t become depleted, which would put them out of business.
Obviously not every business relies this directly on sustainable resources. My point is that you should look beyond the immediate marketing benefit when considering green business ideas, and look to how these changes can impact your long-term business.
Can you utilize sustainable resources like agriculture or sustainable energy in the day-to-day running of your business? If so, I’d love to hear what you’re doing, and how it might impact your business in a positive way.
