In FadMarketing’s Fad or Fab? features, I’ll be looking at a variety of marketing, advertising, and public relations trends or new marketing tools and tactics, and picking them apart. I’ll be telling you whether there’s really anything new going on, or if it’s just re-hashed classic marketing with a pretty new name. I’ll be sharing my views on the staying power. I’ll essentially be separating the marketing fads from the fab new marketing tools and strategies that have you just have to try. Look for topics including link baiting, Pay-per-post advertising, social media press releases and more to be covered soon here on FadMarketing.com.