Comments on: Pay-Per-Post: Fad or Fab? http://bizammo.com/marketing/pay-per-post-fad-or-fab/ Your Small Business Arsenal Thu, 29 Jul 2010 14:10:50 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Dave http://bizammo.com/marketing/pay-per-post-fad-or-fab/comment-page-1/#comment-5248 Dave Wed, 21 Mar 2007 05:55:44 +0000 http://bizammo.com/?p=89#comment-5248 Great post. I too have reviewed PayPerPost on my blog, at http://www.virtualmarketingblog.com/index.php/20070321/payperpost-disappoints/ . I ran a $100 campaign and the results were absolutely horrible. Great post. I too have reviewed PayPerPost on my blog, at http://www.virtualmarketingblog.com/index.php/20070321/payperpost-disappoints/ . I ran a $100 campaign and the results were absolutely horrible.

]]> By: Jenn http://bizammo.com/marketing/pay-per-post-fad-or-fab/comment-page-1/#comment-5247 Jenn Mon, 19 Mar 2007 06:17:07 +0000 http://bizammo.com/?p=89#comment-5247 I can agree with the points you're making about the service's potential. I'm just not seeing that occuring in reality right now. When it's being marketed to publishers as essentially an easy way to make a few bucks, you'll always end up with a lot of publishers not meeting basic quality standards. While there may be a few decently-paid posting opps on these sites, the majority seem to be extremely low, especially as they're supposed to be accounting for not only advertising space, but a writing service as well. So what it essentially looks like is yet another spin on a super cheap freelance writers' marketplace, just given a different name to make the low rates not appear to suck so much. While it may be an ok way to connect new or not overly popular blogs with advertisers not wanting to spend more than a few bucks here and there, I don't see the model suddenly evolving on the quality front... I don't think they really could if they tried at this point in that sense actually. I'm not saying it doesn't work for some. I just don't think the ROI justifies using PPP services for the vast majority of advertisers, as opposed to hand-picking one or two influential blogs in a niche, and buying contextual links directly. PPP services to me look more like a lazy man's way into market research, rather than putting in the effort necessary to properly target both a market and the outlets that can reach that market / audience for them (and the drawback there is that by assuming that work is essentially done, they miss out on blogs w/ a bigger reach that might still be fully affordable for them.... a problem w/ any opt-in service). So I don't think contextual ads in blogs are a fad in the slightest. But I think unless PPP sites can find a way to address the quality issues on both sides of the fence, and across the board completely, there's not much long-term potential. There are simply easier ways for advertisers to get a better return, and easier ways for any serious blogger to earn money. I can agree with the points you’re making about the service’s potential. I’m just not seeing that occuring in reality right now. When it’s being marketed to publishers as essentially an easy way to make a few bucks, you’ll always end up with a lot of publishers not meeting basic quality standards. While there may be a few decently-paid posting opps on these sites, the majority seem to be extremely low, especially as they’re supposed to be accounting for not only advertising space, but a writing service as well. So what it essentially looks like is yet another spin on a super cheap freelance writers’ marketplace, just given a different name to make the low rates not appear to suck so much. While it may be an ok way to connect new or not overly popular blogs with advertisers not wanting to spend more than a few bucks here and there, I don’t see the model suddenly evolving on the quality front… I don’t think they really could if they tried at this point in that sense actually. I’m not saying it doesn’t work for some. I just don’t think the ROI justifies using PPP services for the vast majority of advertisers, as opposed to hand-picking one or two influential blogs in a niche, and buying contextual links directly. PPP services to me look more like a lazy man’s way into market research, rather than putting in the effort necessary to properly target both a market and the outlets that can reach that market / audience for them (and the drawback there is that by assuming that work is essentially done, they miss out on blogs w/ a bigger reach that might still be fully affordable for them…. a problem w/ any opt-in service). So I don’t think contextual ads in blogs are a fad in the slightest. But I think unless PPP sites can find a way to address the quality issues on both sides of the fence, and across the board completely, there’s not much long-term potential. There are simply easier ways for advertisers to get a better return, and easier ways for any serious blogger to earn money.

]]> By: Michael Brito http://bizammo.com/marketing/pay-per-post-fad-or-fab/comment-page-1/#comment-5246 Michael Brito Mon, 19 Mar 2007 05:43:55 +0000 http://bizammo.com/?p=89#comment-5246 Jennifer. Great blog. I will be sure to visit more often. Here is my take on Payperpost. It almost reminds me of when Overture first started serving ads (i.e. paid search) in the search engine results, I think 2001 or 2002. I remember there was an uproar in the media about the idea of “manipulating the search engine results”. Now, today every brand has adopted this model of advertising and it’s becoming (if not already) a billion dollar business; and it produces a strong ROI in most cases. Now, with Payperpost. I actually know the CEO quite well and have actually partnered with him on a few past projects that have had AWESOME results. I actually think PPP will stick around for quite a while not because of the huge network of bloggers signed up in their system; but because it’s an easy way for advertisers to connect with this audience. As long as there is FULL disclosure and advertisers don’t just ask for positive feedback (because that in itself can generate negative commentary) about their products or services it should be all good. If it’s a contest or perhaps just a way to engage the blogging community, I see no problem with it at all. Michael Jennifer. Great blog. I will be sure to visit more often. Here is my take on Payperpost. It almost reminds me of when Overture first started serving ads (i.e. paid search) in the search engine results, I think 2001 or 2002. I remember there was an uproar in the media about the idea of “manipulating the search engine results”. Now, today every brand has adopted this model of advertising and it’s becoming (if not already) a billion dollar business; and it produces a strong ROI in most cases.

Now, with Payperpost. I actually know the CEO quite well and have actually partnered with him on a few past projects that have had AWESOME results. I actually think PPP will stick around for quite a while not because of the huge network of bloggers signed up in their system; but because it’s an easy way for advertisers to connect with this audience. As long as there is FULL disclosure and advertisers don’t just ask for positive feedback (because that in itself can generate negative commentary) about their products or services it should be all good. If it’s a contest or perhaps just a way to engage the blogging community, I see no problem with it at all.

Michael

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