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Edelman’s Social Media Index

Edelman, a major international PR firm, has started working on a Social Media Index project, with the intention of ranking blogs. Personally, the way it’s laid out at this point would make for a pretty useless tool in my opinion, and I’ve detailed why I think so on my PR blog recently.

Share your thoughts on the potential for something like the Social Media Index. Is it a worthwhile project, just a PR stunt by Edelman to get some attention, or another worthless site ranking system just begging to be “gamed”?

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