Edelman, a major international PR firm, has started working on a Social Media Index project, with the intention of ranking blogs. Personally, the way it’s laid out at this point would make for a pretty useless tool in my opinion, and I’ve detailed why I think so on my PR blog recently.

Share your thoughts on the potential for something like the Social Media Index. Is it a worthwhile project, just a PR stunt by Edelman to get some attention, or another worthless site ranking system just begging to be “gamed”?

Related posts:

1. Is There a Class Divide in Social Media?
2. NBC and Social Networking: A Match Made in Heaven?
3. New Media: Another Bubble Waiting to Burst?
4. What Happened to the "Social" in Social Networking?
5. State of the Digital Media Report

This entry was posted on Monday, July 30th, 2007 at 6:07 am and is filed under Management. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.