If you’re tired of promoting your business site or blog using the same old Internet marketing tactics everyone else is using, give these five Web promotion tactics a try. If you run a website or blog, you’ve probably heard of the typical list of marketing activities… submit your site to directories, submit your articles to article directories, submit your links to Digg, Del.icio.us, [...]

Summary: Find out why you should always test your Web copy if you want to increase conversions and sales through your website. My primary work is still PR, but I also do freelance business writing. One of the most common things I do is write marketing copy for business websites. I also network with a lot of newer writers, and see them bombarded with copywriting “tips” like “always [...]

Is Twitter marketing just another marketing fad, or is marketing via microblogs here to stay? Find out how people are marketing through services like Twitter, and what benefits or damages they may see because of it. Whether you’re a fan of microblogging platforms like Twitter or not (I’m not), you can’t deny that there is marketing potential there. There’s actually a lot of [...]

Summary:Is green marketing to the environmentally conscious markets here to stay, or is it just a temporary fad? Should your business go green, and if so, how can you keep green marketing ethical and in line with your business values? Most of the Marketing Fad or Fab features here in the past have dealt with Internet marketing and online advertising. This time we’re going to talk about the eco-friendly [...]