Summary: Sometimes ads simply go too far, and they cause the opposite reaction of what they’re intended to do. Here’s an example of poor advertising from Verizon that I was exposed to at the theater recently. I’ve always been a harsh judge of advertising. Perhaps it’s because I work in PR, and know there are often better ways to get a message and / or image across. I don’t [...]

Summary: Learn from these common PPC advertising campaign mistakes small business owners make, and increase your profitability with higher-converting ads. SiteProNews has an excellent post I’d like to share with you today: Small Business PPC – 26 Mistakes That Cost You MoneyWhat is PPC?PPC is pay-per-click, a type of advertising through programs like Google’s Adwords. Essentially, [...]