When it comes to small business advertising, it’s one of those parts of running a small business that many people fail to get right, for the simple fact that they don’t truly understand how to advertise in the most effective way possible. Splitting the process… Read More
It’s been discussed on BizAmmo in the past just how beneficial utilising Twitter can be for your small business and how you should go about using it. Giving you an instant method of communication between you as a company and your past, present and prospective… Read More
There’s no doubt that everyone loves to get something for free. Whether it’s a sample of their usual aftershave, some of their favourite food or just some free coupons or discount vouchers which mean that they can save on their regular outgoings, getting something for… Read More
Some of the most recognised marketing tactics used by businesses of all sizes right around the world are popular promotions and offers such as ‘Buy One, Get One Free’ and ‘2 For The Price Of 1’. While in general these offers are great and can… Read More
Sometimes ads simply go too far, and they cause the opposite reaction of what they’re intended to do. Here’s an example of poor advertising from Verizon that I was exposed to at the theater recently.