Some of the most recognised marketing tactics used by businesses of all sizes right around the world are popular promotions and offers such as ‘Buy One, Get One Free’ and ‘2 For The Price Of 1’. While in general these offers are great and can lead to increased sales and better brand awareness, they can have a negative impact upon your business and the following three points explain how you [...]

When it comes to small business advertising, it’s one of those parts of running a small business that many people fail to get right, for the simple fact that they don’t truly understand how to advertise in the most effective way possible. Splitting the process down into three separate steps, the following information gives a basic introduction on how to advertise your small business effectively. 1. [...]

There’s no doubt that everyone loves to get something for free. Whether it’s a sample of their usual aftershave, some of their favourite food or just some free coupons or discount vouchers which mean that they can save on their regular outgoings, getting something for free is always enjoyed. It’s because of this that one of the ways that you can boost your sales is to give something [...]

It’s been discussed on BizAmmo in the past just how beneficial utilising Twitter can be for your small business and how you should go about using it. Giving you an instant method of communication between you as a company and your past, present and prospective consumers, take a look at any business around the world today with some form of online presence and it’s highly likely that you’ll [...]

Summary: Sometimes ads simply go too far, and they cause the opposite reaction of what they’re intended to do. Here’s an example of poor advertising from Verizon that I was exposed to at the theater recently. I’ve always been a harsh judge of advertising. Perhaps it’s because I work in PR, and know there are often better ways to get a message and / or image across. I don’t [...]

Summary: Learn from these common PPC advertising campaign mistakes small business owners make, and increase your profitability with higher-converting ads. SiteProNews has an excellent post I’d like to share with you today: Small Business PPC – 26 Mistakes That Cost You MoneyWhat is PPC?PPC is pay-per-click, a type of advertising through programs like Google’s Adwords. Essentially, [...]