Summary: Do you struggle when trying to come up with the perfect blog post headlines? These blog headline templates (originally published at Jentrepreneur.com) will set you in the right direction. The headline of a blog post is often the most important part of that blog post for a few reasons: 1. A catchy headline can entice people to click and read. 2. A good blog headline can incite discussion. 3. [...]

Summary: Are you the type of blogger who likes to “play it safe,” or do you jump into the fray when hot topics come up in your industry? This post, originally published at Jentrepreneur.com, explores why I love controversial blog posts, and think blogs would be sad little places without them. Some bloggers shy away from controversy, while others fully embrace it. I tend to be one to embrace [...]

If you’re tired of promoting your business site or blog using the same old Internet marketing tactics everyone else is using, give these five Web promotion tactics a try. If you run a website or blog, you’ve probably heard of the typical list of marketing activities… submit your site to directories, submit your articles to article directories, submit your links to Digg, Del.icio.us, [...]

Summary: When you start a new website or blog, should you write articles solely for search engines, or should readers be your number one concern? Find out how why your starting content strategy can make or break your website. A lot of webmasters really have a pretty lousy content strategy in place. Here’s an example (based on a question I recently saw asked on a webmaster forum): Someone wanted [...]

Summary: Do you take your online business seriously, or are you setting yourself up for failure? Find out why you need to treat your online business as a real business venture and not a casual hobby (such as blogging for profit) if you want to reap the most rewards and keep it all legal. I know there are plenty of “serious” online ventures. At the same time I think there are infinitely [...]

Is Twitter marketing just another marketing fad, or is marketing via microblogs here to stay? Find out how people are marketing through services like Twitter, and what benefits or damages they may see because of it. Whether you’re a fan of microblogging platforms like Twitter or not (I’m not), you can’t deny that there is marketing potential there. There’s actually a lot of [...]

After you’ve chosen a niche for your new blog, the next steps in setting up a blog are choosing a blog name, domain name, and Web hosting company. Start by reading Choosing a Business Name and Domain Name for Your Online Business.

Summary: Learn how to find a niche for a new blog, from choosing general niche market ideas to doing keyword research and evaluating the competition in a potentially profitable niche market. This post is a part of the “Start a Blog in 7 Days” series, designed to help new bloggers launch their first blogs, from choosing a niche to launch marketing. When you want to set up a new blog, the [...]

In this seven-part / seven-day series, I’ll be walking you through the steps of launching a new blog. This is set up in a seven day set for those who can’t devote a lot of time up front. Others will be able to complete all of these steps in a matter of hours (something I actually do myself periodically). The seven day series on launching a new blog will generally target newer bloggers [...]

Many businesses, large and small, are setting up corporate blogs (or business blogs). Corporate blogging is still relatively new as a marketing, PR, and business communication tool. Is corporate blogging right for your business? Consider some of these benefits of corporate blogging when deciding to blog or not to blog “officially” through your company. Corporate blogs are a way to disseminate [...]