Summary: Do you struggle when trying to come up with the perfect blog post headlines? These blog headline templates (originally published at Jentrepreneur.com) will set you in the right direction. The headline of a blog post is often the most important part of that blog post for a few reasons: 1. A catchy headline can entice people to click and read. 2. A good blog headline can incite discussion. 3. [...]

Summary: Find out why you should always test your Web copy if you want to increase conversions and sales through your website. My primary work is still PR, but I also do freelance business writing. One of the most common things I do is write marketing copy for business websites. I also network with a lot of newer writers, and see them bombarded with copywriting “tips” like “always [...]