Possibly the most important piece of online data you need to be paying attention to, your small business’s customer conversion rate is the number of visitors to your website who convert into paying customers. Although the figure will vary based on a whole range of different aspects, from the type of industry in which you operate to what you use your website for (for example, if you have an integrated [...]

As a small business owner, it’s highly likely that you’re thrown everything at your business as you try to ensure that it’s a success. You’re likely to have invested more money than you ever thought you would and working 80 hour weeks became the norm long ago. It’s because of this mentality of devoting so much to the cause that you always try to do your best for your customers and the phrase [...]

When you’re an organization with a globally recognizable brand, getting customers to return to your stores or website time and time again isn’t usually an issue. The business has been built up over a number of years, investment has been made into every aspect from product quality to customer communication and the awareness of the brand is now at such level that people will head straight [...]

To succeed in any given industry, every business needs to connect with their customers. For some businesses, this is relatively easy – businesses that have customer-facing staff, for example, will train and develop these members of staff to provide the best quality customer interaction and experience as possible. For those businesses where there are no customer-facing staff – such as those [...]

Irrelevant of the industry that your company operates in, without your customers, you’ll be nothing more than an organisation that has on offer a product or service. You may only need one or two customers a week utilizing your services to ensure you make the amount of money that you require or you may be a company that sees thousands of people purchase the product that you offer every month, but [...]

One of the hardest problems for anyone to deal with throughout life is being told you’re not good at what you’re doing.  Right from when you were in school and received your first sub-par grade along with a list of what needs improving, no matter how accepting you are of change, it’s difficult to take criticism on board in a positive manner. If you’re struggling to deal with some criticism [...]