Posts Tagged ‘going green’

Green Business Tip: Mood Lighting

Thursday, June 26th, 2008

Summary: How effective would it be to turn off, or turn down, the lights in your business to save energy? Would it cause any problems? Is it a realistic option for all types of business? Today I’d like you to weigh in on this green business tip, based on a local business’ attempts to be more eco-friendly.


OK, so not exactly “mood lighting,” but today I witnessed one of my local grocery stores’ efforts to go green – they were turning out lights all over the store (not all of them, but every few lights was kept off).

Would you do the same thing? A lot of green business efforts are done with green marketing in mind – done to convince customers to spend even more money because you’re being environmentally conscious. In this case, I wonder if it has an adverse effect. I tend to find bright grocery stores more appealing – frankly they seem “cleaner.” I’m not saying they shouldn’t conserve energy, but I wonder if there are better ways to do it. (In this particular case, I doubt the company was doing much good – or at least it seemed hypocritical to try to cut energy while they then wasted paper and energy for printing up all of the full-color glossy fliers – which were put up everywhere a light was out.)

Do you think this could work for other types of small businesses? I can see it being a problem in offices where you need light to see what you’re reading, writing, etc. and simply to be more productive. But I’m sure there are office areas used less frequently that could do without as much lighting.

What about retail locations? Do you think it could work well for them, or would being green in that sense perhaps make for a less appealing shopping experience for customers? Can you think of specific types of businesses where turning down the lights (or turning them off) could be a good move without damaging other areas of the business? Would you do it in your own business?

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Green Business Resources

Wednesday, June 25th, 2008

Visit these green business resources online to find out how your business can go green and be more environmentally-friendly.


As you may have noticed, green business is the latest section here at BizAmmo. I don’t claim to be the most eco-friendly entrepreneur, although I’m a big believer in trying to be as environmentally-conscious as you can be, especially if you can make simple changes towards going green that won’t interfere with your day-to-day operations. Everyone can do at least a little bit, right?

But today I’d like to turn the focus to online resources where you can delve far deeper into green business issues, with experts who can teach you far more than I. Enjoy.

Do you have other favorite resources for green business tips, advice, or support? Feel free to share them in the comments.

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Green Business Tip: Update Your Lighting

Monday, June 23rd, 2008

Going green with your small or home business can start as simply as changing a light bulb. Find out why you should give fluorescent lights a chance to be a bit more friendly to the environment.


fluorescentlightbulb.gifWhether you’re working in a home office all alone or in an external office with employees, you may be able to go at least a little bit greener by updating some of your lighting.

If you’re using standalone lamps (as opposed to fluorescent ceiling lighting or something similar), you may be able to swap your bulbs for fluorescents that are not only better for the environment, but also better on your wallet (while they may cost more up front, they can last much longer than incandescent bulbs, saving you money in the long run).

Or, if you want to swap out your entire lamp, you may want to purchase a natural spectrum lamp for your desk. These also use energy-saving bulbs. I tried a few models and didn’t think they gave enough light personally, but I live on the north side of my apartment building, where it’s also shaded quite a bit, so I get almost no natural light to begin with.

My work lamp is my one “bad” lamp energy-wise, but was the only one I found giving me the light options I needed (a halogen with a dimmer, so I can keep it bright when I need to focus, or dim for late night writing). If I ever find a UV spectrum lamp that compares to it for my lighting needs, I’d love to switch though, so if you use one, feel free to leave your recommendations.

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Green Business Tip: Get Involved

Thursday, June 19th, 2008

Even if your business can’t go green by changing all of your own practices, you can still be more environmentally friendly – find out how.


Is your business already a green business? Do you want to go green, but there are certain aspects of your business that you simply can’t change? No worries. Most green businesses aren’t 100% green, and even if you can’t make all of the changes you’d like (whether options aren’t available where you are, or if you can’t afford to make some changes for example), you can still get involved in the green scene. How? By getting involved!

Going green doesn’t just mean using sustainable resources, recycling, and cutting various forms of waste. Your business can be more environmentally friendly by getting involved with events and organizations working to improve environmental issues. Here are some examples of things you could do:

  • Donate a portion of profits to an eco-friendly organization.
  • Get involved in a community sponsorship (such as having your company participate in an adopt-a-highway program or something similar).
  • Make a one-time donation to an organization.
  • Find ways to encourage employees to be more green (like incentives to carpool).
  • Make a company commitment to making a difference – maybe your company can vow to plant a certain number of trees each year, or to do fund raising throughout the year with a specific goal set ahead of time).

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Sustainable Resources for Sustainable Business

Tuesday, June 10th, 2008

Summary:Find out how one UK business is proving that going green and using sustainable resources is simply good business.


Businesses are jumping on the concept of using sustainable resources in their efforts to go green. Green businesses appeal to consumers, giving companies a marketing angle or even a justification for charging more for their services or wares by becoming more environmentally conscious.

Yet using sustainable resources can mean much more than added business right now. It can mean the difference between your business existing or not at all in the future.

Case Study: Faraway Furniture

First of all, let’s have a disclaimer: Faraway Furniture is a client of mine. You’ll notice that I rarely (if ever) talk about my clients on this site, but they’re not only an ideal case study here – they’re the inspiration for the post.

Faraway Furniture creates indoor and garden furniture, predominantly from teak. In their case, using sustainable resources means only using teak from plantation trees – the number of trees that can be cut down each year is limited, and they must be equally restored.

The Benefits

Not only does Faraway Furniture operate as a green business to appeal to consumers (they’re also involved with the UNEP Billion Tree Campaign), but they’re ensuring that the resources they need won’t become depleted, which would put them out of business.

Obviously not every business relies this directly on sustainable resources. My point is that you should look beyond the immediate marketing benefit when considering green business ideas, and look to how these changes can impact your long-term business.

Can you utilize sustainable resources like agriculture or sustainable energy in the day-to-day running of your business? If so, I’d love to hear what you’re doing, and how it might impact your business in a positive way.

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