Summary: One thing small business owners can do to become a green business is to cut down on the amount of paper they use. Find out how you can go green by decreasing the amount of paper your company uses. OK. So I know most business can’t go completely paperless. But chances are that your business can significantly cut down on its paper consumption (going green by contributing less to deforestation [...]

Summary:Is green marketing to the environmentally conscious markets here to stay, or is it just a temporary fad? Should your business go green, and if so, how can you keep green marketing ethical and in line with your business values? Most of the Marketing Fad or Fab features here in the past have dealt with Internet marketing and online advertising. This time we’re going to talk about the eco-friendly [...]