Summary: Find out why you should always test your Web copy if you want to increase conversions and sales through your website. My primary work is still PR, but I also do freelance business writing. One of the most common things I do is write marketing copy for business websites. I also network with a lot of newer writers, and see them bombarded with copywriting “tips” like “always [...]

Summary: Maybe your business has grown, or maybe you just realize you could use some specialized help (such as in keeping the books). No matter the reason, you’ve decided that it’s time to hire some help. Should you hire an employee or an independent contractor? Let’s look at some pros and cons of each. When deciding whether to hire an employee or an independent contractor (such [...]