Summary: Consider these three tips for better blogger relations before getting your company caught up in a negative blog storm (or missing out altogether). Is your company reaching out to bloggers to spread the word or take part in larger conversations on the Web? If so, how are your blogger relations efforts going? Chances are that there’s room for improvement. Here are three simple things you [...]

I worked for a large online organization who naively believed that RSS feeds were a substitute for email newsletters. I’ve since come across several other webmasters who believe the same thing. It’s become quite the pet peeve.

Business blogging, or corporate blogging, has potential PR value for even small business owners. If you’re considering setting up a company blog for your small or online business, there are several things you might do with that business blog, including: 1. Using the business blog to present company news, or the owner’s (or other high level executive’s) take on industry news issues. 2. [...]

Not everyone has what it takes to be a successful freelancer. Several qualities that differentiate a freelance success from a freelance failure are simply character traits that are difficult to alter. Still other factors can be learned. Here are three keys to freelance success; all things that you can actively work to improve upon in your own freelance career: Planning – Just as business owners [...]