There’s no doubt that everyone loves to get something for free. Whether it’s a sample of their usual aftershave, some of their favourite food or just some free coupons or discount vouchers which mean that they can save on their regular outgoings, getting something for free is always enjoyed. It’s because of this that one of the ways that you can boost your sales is to give something [...]

Summary: Consider these three tips for better blogger relations before getting your company caught up in a negative blog storm (or missing out altogether). Is your company reaching out to bloggers to spread the word or take part in larger conversations on the Web? If so, how are your blogger relations efforts going? Chances are that there’s room for improvement. Here are three simple things you [...]

Press releases (also known as news releases or media releases) are a PR tool used to tell members of the media (including bloggers, webmasters in your niche, etc.) about your company news. Paid and free press release distribution sites (such as PRweb and PR.com) have made press releases an attractive and affordable publicity tool to a growing number of small and online business owners. There are three [...]

Business blogging, or corporate blogging, has potential PR value for even small business owners. If you’re considering setting up a company blog for your small or online business, there are several things you might do with that business blog, including: 1. Using the business blog to present company news, or the owner’s (or other high level executive’s) take on industry news issues. 2. [...]