There’s no doubt that everyone loves to get something for free. Whether it’s a sample of their usual aftershave, some of their favourite food or just some free coupons or discount vouchers which mean that they can save on their regular outgoings, getting something for free is always enjoyed. It’s because of this that one of the ways that you can boost your sales is to give something [...]

Summary: Find out why you should always test your Web copy if you want to increase conversions and sales through your website. My primary work is still PR, but I also do freelance business writing. One of the most common things I do is write marketing copy for business websites. I also network with a lot of newer writers, and see them bombarded with copywriting “tips” like “always [...]

Whether you sell products or services online, there are a lot of things you can do to increase online sales. Use these five tips to help you increase your online sales easily: 1. If you sell products, offer discounts or free shipping for larger orders. Amazon.com is great at this by offering free shipping on orders over a certain dollar amount. 2. Hire a copywriter to revamp your sales copy if your [...]

Some business owners and freelancers are terrified of the idea that they actually have to sell themselves or their products, because selling can be seen as an aggressive activity. Not everyone has it in them to be aggressive in their sales tactics. It’s a good thing then that soft sell techniques can be just as effective, if not moreso, than hard sell techniques. Hard Sell – This is the [...]