Summary: Learn from these common PPC advertising campaign mistakes small business owners make, and increase your profitability with higher-converting ads. SiteProNews has an excellent post I’d like to share with you today: Small Business PPC – 26 Mistakes That Cost You MoneyWhat is PPC?PPC is pay-per-click, a type of advertising through programs like Google’s Adwords. Essentially, [...]

Summary: US small business owners are worried about inflation and the weakening economy. As an entrepreneur, what are your biggest business concerns right now? I came across an article from Reuters this morning talking about the small business outlook on the US economy, and how apparently it’s the worst it’s been since 1980. Read the article.As a small business owner in the US, how do you [...]

Obviously the simple answer is “no,” because others have gone on to run highly successful businesses without a formal education. However, the fact still remains that those people tend to be the exception; not the rule. Some industries not only highly benefit from formal education, but it can be required for licensing (medical and legal fields for example). Others don’t require a formal [...]

“Customer relationship management for the little guy” – that’s what Shoestring CRM (ShoestringCRM.com) aims to be… a free and comprehensive resource on small business CRM issues for small business owners. They do a good job of it too. Shoestring CRM offers small business owners a valuable collection of resources on customer relationship management issues, including: CRM [...]