Summary:Find out how one UK business is proving that going green and using sustainable resources is simply good business. Businesses are jumping on the concept of using sustainable resources in their efforts to go green. Green businesses appeal to consumers, giving companies a marketing angle or even a justification for charging more for their services or wares by becoming more environmentally conscious. Yet [...]

Summary:Is green marketing to the environmentally conscious markets here to stay, or is it just a temporary fad? Should your business go green, and if so, how can you keep green marketing ethical and in line with your business values? Most of the Marketing Fad or Fab features here in the past have dealt with Internet marketing and online advertising. This time we’re going to talk about the eco-friendly [...]