Marketing & PR Articles

Our marketing and PR articles will help you grow your business. We’ll talk about Internet marketing and SEO, media relations, advertising, creating marketing collateral, and much more.

The Importance of Testing Web Copy

One of the most common freelance writing projects I take on is writing marketing copy for business websites. I also network with a lot of newer writers, and see them bombarded with ...

Is Your Small Business Still Targeting the Right Market?

The longer you run and operate your own business, the more comfortable you become doing so. Spending time at the start finding your target audience, you begin by aiming to provide a ...

How To Get Creative With Your Small Business Marketing Efforts

Last week, we talked about creativity within business and how to know when it’s time to move out of your comfort zone as a small business owner. While understanding how to know ...

Getting Your First Client

You finally took your first steps to becoming an independent consultant or freelance professional. You’ve gone through the legalities of forming your consulting firm or freelance ...

Marketing Benefits of Blogging

There are many reasons someone might launch a blog. For example, blogs can serve as effective marketing tools for small businesses. Let’s explore how they can be used in that ...

Online Press Room Basics for Your Small Business

An online press room (or online media room, news room, etc.) can be a beneficial addition to the website of any home, small, or online business, although it’s something many small ...

One Page Marketing Plan Guide

Well-executed market research and the development of a marketing plan can be vital to the success of a small business. Yet writing a marketing plan is a commonly ignored part of business ...

3 Tips for Better Blogger Relations

Is your company reaching out to bloggers to spread the word or take part in larger conversations on the Web? If so, how are your blogger relations efforts going? Chances are that there’s ...

Ask Me Your Marketing Questions

I’m in the process of launching a new blog called The Bad Marketing Blog (visit now to sign up for the newsletter and be one of the first to know when the new site is live). The ...

7 Signs That Your Press Release Sucks

I’m constantly asked to give basic feedback on press releases, and hired to edit from scratch. While I normally reserve free feedback to releases posted publicly (so others can learn ...
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