Basics of Online Market Research

When starting an online business, it’s essential to conduct market research prior to a website’s launch. The Web offers many opportunities for conducting inexpensive or free online market research, which you can do independently. Online market research makes competitive analysis and marketing plan development a… Read More

Guerrilla Marketing Tactics

The following guerrilla marketing tactics can help you to wage an inexpensive, yet highly effective, marketing campaign for your consulting firm or freelance business. Guerrilla Marketing Tactic 1: Webzines Start a webzine related to your industry that will bring potential clients to your site. Advertise… Read More

Guerrilla Marketing 101

Marketing your services as either a freelance professional or consultant is vital to your success. You will likely spend more time “selling yourself” to prospective clients than you will actually working on paid projects. The key is learning how to market your services effectively, without… Read More