Possibly the most important piece of online data you need to be paying attention to, your small business’s customer conversion rate is the number of visitors to your website who convert into paying customers. Although the figure will vary based on a whole range of different aspects, from the type of industry in which you operate to what you use your website for (for example, if you have an integrated [...]

For any small business owner, it can be difficult finding the time to carry out the tasks that are required on a regular basis, never mind anything additional that they believe – or are being told – to carry out and keep on top of. Having an social media presence is one of those latter aspects of business that isn’t, in theory, a necessity and as it’s often thought of as taking [...]

Irrelevant of whether your small business is based primarily online or offline, there’s no doubt that it can be extremely difficult to not only succeed, but survive, particularly in the current economic climate. One problem that so often presents itself with starting up a small business, however, is that it’s very often thought that online is considerably easier than offline.  And although [...]

For the most part, being a small business generally means your finances aren’t as plentiful as some of your larger competitors and therefore it’s imperative that you do as much as possible to make the most of the finances you have available. A perfect example of this is with the introduction of a new website, page or blog, as while it may seem like a relatively straightforward process, [...]

Having an online presence of some form is considered to be a necessary requirement for any business today. Some businesses use every online resource available, from a website and blog through to Facebook and Twitter, while others opt to have only a simple yet effective website in place. Due to the online availability of information and resources, which makes it a possibility for most people to develop [...]

For anyone who has a website that is being used for business purposes, it’s absolutely imperative that there is some way of tracking the people who visit the website, in a way that covers more than simply the number of visitors. The reason behind this is that with an offline store, you can gauge how well something is working by instant customer feedback.  With an online store, you have to rely [...]

Over the last few years, we’ve seen a lot of online resources be developed, some of which have been extremely popular and others which have fallen after the first few fences. As a small business owner, every time a new resource enters the spotlight, you’re faced with the decision of whether or not you should jump on board and utilize it, in the hope that it’s going to aid with your [...]

Something that every organization needs to be doing, business blogging can act as the perfect platform between company and customer. For any small business who has just started out blogging, however, it can be difficult to know how to ensure that your posts are getting the maximum exposure possible, something that the following information will help with. 1. Write interesting blog posts There’s [...]

Having a dedicated small business blog is something that has come to be synonymous with the success of many businesses. Whilst this might be the case, however, there are still plenty of businesses who aren’t making the most of their business blog or who haven’t even got their business blog setup yet. Assuming that you’re past the initial stage and you’re looking to push your [...]

To succeed in any given industry, every business needs to connect with their customers. For some businesses, this is relatively easy – businesses that have customer-facing staff, for example, will train and develop these members of staff to provide the best quality customer interaction and experience as possible. For those businesses where there are no customer-facing staff – such as those [...]