Even though businesses these days have an increasingly online nature, there is still value in face-to face marketing presentations.
Presentations and displays give you the opportunity to interact with clients and colleagues at a more personal level and legitimize your product in a way that online interaction cannot always do.
Here are some things to keep in mind to make your marketing presentation top-notch and impress your audience:
Relevance is key. Think about why your audience is attending, what matters to them, and what the ultimate purpose of the presentation is. Make sure you cover these points in the first few minutes of your presentation, letting the audience know why what you are saying is relevant to them.
Address the specifics rather than providing broad and general examples, and create and show content that is actually useful to the audience rather than simply advertising your product. A great way to do this is to approach the presentation from their perspective, not yours.
Make sure your presentation has a clear structure that is easy to understand and follow. A good structure will make sure that your audience stays focused and eliminate any confusion. At the start of your presentation, you could state the main points you will be covering so as to give your audience an outline of what to expect and when.
Make sure you don’t have too many main points – you don’t want to bombard your audience with information they won’t remember, or worse, bore them with unnecessary content. Having three to four main points is enough, and if you have more, think about what information you can omit or reserve for follow-up sessions.
Personalization and Engagement
It’s vital to make presentations personal so that the audience can stay engaged through the duration of the whole thing. If your presentation is simply facts and figures, you will surely not make much of an impact. On the other hand, if you use personal stories and anecdotes, you are more likely to keep your audience engaged.
Sometimes, it is a good idea to add some humor and informality into presentations, as long as it is appropriate given the situation. If the ultimate goal is to influence your audience, using stories and experiences will help you achieve this in a more effective way.
It is a fact that visual aids help keep people attentive in the context of business presentations. Visual aids can range from PowerPoint slides to portable displays to physical demonstrations of a product. The choice of visual aid will often depend on the nature of your presentation, and what you hope to eventually achieve through it.
If you are using slides, make sure they almost “shout” at your audience, using colors, big shapes and signs. In terms of displays, it is important to personalize your display, making it attention-grabbing and eye-catching.
Here are some professional ways to personalize your display.
Giving your audience something to look at rather than just your words to hear will increase the likelihood of them remembering specific details about your presentation, by enabling them to draw upon an image to go with your spoken ideas.
At the end of your presentation, be sure to interact with the audience. This could mean leaving some time for a question/answer round, or simply having an informal setting where audience members can approach you with questions, doubts, etc.
If you will be presenting to the same audience again, then using a teaser is a great way to keep members interested, improving the likelihood that they will show up for a second time to learn more.
It is critical that you are available after your presentation – ideally you should be one of the last to leave the room. This shows commitment as well as gives the audience an opportunity to come up to you should they want particular information. Remember, the more you interact with your audience on a personal level, the more likely they are to remember you and what you had to say.
To sum up, your presentation should be relevant, have a clear structure, be personalized, utilize visual aids, and have engaging interactions. Making sure your presentations follow these guidelines will allow them to be more successful, helping you reach your ultimate goal.