There’s an important rule that all businesses are advised to work to, one that not many small businesses are aware of but which many already follow and that’s to be as flexible as you can be.
It’s understood that some businesses simply can’t be as flexible as they might like to be because of certain restrictions and you should never increase your level of flexibility so that it has a negative impact upon your business (i.e., offering products at a loss), but where possible, it’s always advised that you try to be as flexible as possible.
The reason behind this can be traced down to customer satisfaction, but it has links to a number of positive business aspects – simply put, if your customers are happy with the service that you provide, everything from brand awareness to customer communication will see a distinct increase.
As stated, a lot of small businesses are already operating in a flexible way and this is fantastic.
However, problems start to arise when small business owners struggle to keep a rein on their flexibility and it becomes increasingly apparent that they are being too flexible, getting to the point where they struggle to be assertive enough.
It’s therefore imperative that as a small business owner, you understand how to find the right ground between flexibility and assertiveness, something that these three points should help you discover.
1. Never work at a loss
It’s a short, simple and straightforward point, but whenever you’re being flexible as a small business owner, you must ensure that you never work at a loss.
No matter how flexible you make out you are being to a customer, it’s imperative that you’re always meeting your overheads – work to a loss and you might be offering up the cheapest products in the market, but you’re only going to survive as a business for as long as your current money lasts.
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2. Use your head
Just because it’s recommended that you be flexible as you can be as a small business owner, it doesn’t mean that you have to put aside any business sense that you have and one of the most important pieces of information to keep in mind is to use your head at all times, judging each scenario individually.
Being flexible with one customer and giving them a service for free doesn’t mean that you have to do the same with another customer – use your judgement on the case in hand at any one time for the best results.
3. Your customers are always right. Most of the time.
It’s always a good rule of thumb to stick to believing that you’re customers are always right, but you must understand that this isn’t true 100% of the time.
You shouldn’t feel obliged to be flexible with every customer and you shouldn’t think it necessary to, for instance, give a discount on a large order just because a customer asks for it.
Of course, you don’t want to annoy any customers by not being even a little flexible, but it’s important you’re aware it isn’t a necessity to give in to every customer’s demands.
Making your customers happy and content is always a good idea and by being flexible, you can guarantee that this will do just that.
However, there are specific points to keep in mind at all times to be certain that you’re business continues to be a success while you’re being flexible and these three points should give you a good understanding of how to find the right ground between flexibility and assertiveness when running your small business.