Something that every organization needs to be doing, business blogging can act as the perfect platform between company and customer.
For any small business who has just started out blogging, however, it can be difficult to know how to ensure that your posts are getting the maximum exposure possible, something that the following information will help with.
1. Write interesting blog posts
There’s a saying amongst writers online that “Content Is King” and this basically means that as long as you get your content right, everything else will naturally fall into place.
In relation to blog posts, the same theory applies and as long as you’re doing your utmost to ensure that the content of the blog is interesting and appealing to your target audience, chances are it will be distributed naturally as people mention it to one another both online and offline.
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2. Encourage comments
The primary use of a blog is to increase the level of communication between a company and their customers and generally speaking, the happier customers are, the more chance there is of them speaking positively about the company.
Although most blogs around the world have comments enabled so readers can leave and respond to blog posts at their pleasure, if you’re looking to increase the reach of your blog posts, you need to ensure that you’re doing everything you can to encourage comments, as if a reader is willing to comment on your blog, chances are they’re going to be willing to comment elsewhere about your blog.
3. Develop your following on Twitter and Facebook
Two of the most useful resources that any organization can utilize, developing your followings on Twitter and Facebook effectively gives you a highly targeted audience that can deliver every single piece of information about your company to – including blog posts featuring direct links to products or services.
4. Use news distribution resources
There are numerous popular news distribution resources available to utilize, such as Digg, StumbleUpon and Reddit, all of which share a similar aim of providing and sharing newsworthy content around the web.
Although you might not think that your content is particularly newsworthy or of interest to anyone other than your immediate audience, when you consider that StumbleUpon alone has over 15 million members, as long as you upload the content to the most appropriate categories and use suitable tags, it’s highly likely that at least a small fraction of the members will see the content.
5. Implement a SEO strategy
When you first think of ensuring your blog posts get the most exposure possible, it’s unlikely that you look at SEO, but the truth is an effective SEO strategy that’s implemented properly and maintained will help tremendously.
The reason behind this is simple – the result of SEO is better rankings in the search engines, which in turn means more people see your blog posts, increasing the likelihood of people reading and mentioning the blog posts on their own social media accounts.
The results of business blogging may not be able to be seen straight away, but if you stick with it, you can almost guarantee that you’ll see an increase in everything from brand awareness to product sales.