Having a dedicated small business blog is something that has come to be synonymous with the success of many businesses.
Whilst this might be the case, however, there are still plenty of businesses who aren’t making the most of their business blog or who haven’t even got their business blog setup yet.
Assuming that you’re past the initial stage and you’re looking to push your dedicated small business blog forward, take a look through the following five steps which are guaranteed to help get your blog off the ground.
1. Update regularly with quality content
A blog should act as a communication resource between an organization and their clients and it’s therefore important that the organization is communicating with their clients regularly.
You don’t need to be posting new content everyday, but a good guideline to stick to is at least one post a week – anything less and you risk having a blog that is updated as and when with no returning readers, rather than one where people are going to return regularly to check out the latest news.
It’s also vastly important that your blog’s content is of a high quality.
Whether you write it yourself or you hire someone to do it for you, what you have to remember is that the content has to be of use to your readers and not just regurgitated information that’s been spouted out dozens of times before on other blogs.
2. Utilize social media websites
Every business needs an online presence and that includes having a presence on various social media websites.
Useful for a number of different reasons, they’re great for sharing your most recent blog posts as the people who are likely to be following you or who are friends with you are those who you want to see your blog post.
Submit to Twitter and Facebook as a bare minimum and then ensure that your content is on StumbleUpon, Digg and Reddit, not forgetting your company’s LinkedIn profile should they have one.
3. Monitor and analyze traffic
Whether you’re getting five visitors a day or 50, it’s imperative that you have a system in place which allows you to monitor and analyze traffic.
By having the ability to look at your visitors, you’ll be able to see which blog posts are the most popular, which are making people stay on your blog for the longest and which are encouraging people to click through to where you want them to, information which if used properly, can ensure that you continue to deliver successful blog post after successful blog post.
When you first start your business blog, it can seem like it’s going to be impossible getting it to the next level and eventually making it successful.
Whilst it’s not going to happen overnight, it’s definitely a possibility and as long as you stick to these three points, you can guarantee that you do your utmost to get your blog off the ground and heading in the right direction.
This post was originally featured on March 8, 2011.