Looking for inspiration to help your small business develop and move in the right direction? You might not have thought it at first, but television show ‘The Voice’ could be that inspiration and here we look at what you can learn from the show to help improve your small business.
Offer something different…but not too different
The basis of The Voice is it’s a talent show. Just like American Idol, X Factor and America’s Got Talent, it aims to find fantastic talent.
However, it’s been successful – in many instances more so than previous or existing talent shows – because it’s slightly different in its setup.
When you’re a small business, especially if you’re aiming to compete in a saturated market, you need to have a unique selling point – something that’s going to make you stand out.
It doesn’t need to be anything major and it doesn’t mean you have to completely revamp your business model, but look at what you’re doing, look at what your competitors are doing and see if you can tweak a few aspects to give yourself that all important unique selling point.
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Get help from those who know
Whilst some of The Voice’s competitors have celebrities appearing on their shows, The Voice gets help – and offers help to its contestants – from singers, people who actually know what they’re talking about.
When you’re a small business, you should never be afraid to ask for help. Sure, it might make you look a little naive in some respects, but if one person thinks you’ve asked a basic question, yet the answer allows you to offer a better service to one hundred customers, you should be asking questions at each and every opportunity you get.
Understand change takes time to be accepted
The Voice might now be a show that has been franchised right around the world after it first started in Holland, but it met much criticism at first, particularly in the UK.
The show concept seemed a little odd and perhaps too different. People couldn’t understand it properly. It just wasn’t accepted as easily as similar shows.
After the first week, however, ratings were fantastic and it has become one of the BBC’s most watched programs.
And the reason behind this is people will more often than not kick up a fuss when they’re told change is coming, but as long as that change is for the best, chances are they’ll come to accept it and in the end, love it.
Don’t feel that you need to stick to what’s tried and tested within your small business. It’s great to have confidence in knowing what works, but how can you ever properly develop if you don’t try to be different?
The Voice is fast becoming one of the world’s most popular television shows, all because it has offered a twist on the traditional talent show concept and there’s no reason why your small business can’t improve, develop and succeed by doing exactly the same.