There’s no doubt that everyone loves to get something for free.
Whether it’s a sample of their usual aftershave, some of their favourite food or just some free coupons or discount vouchers which mean that they can save on their regular outgoings, getting something for free is always enjoyed.
It’s because of this that one of the ways that you can boost your sales is to give something away for free.
The reason behind this is that due to the fact people love being able to receive something without paying for it, they instantly have a more positive view of the company and are more willing to not only use the company in the future for a paying service, but also to recommend the company to others.
Before you start giving away your products for free, however, there are three points that you need to keep in mind to ensure that your free product giveaway is a success.
1. Think outside the box
One of the most important things to consider is that you shouldn’t just offer a free product because you have plenty of it in stock and can afford to give it away for free or because you’ve just pick one at random.
Think about your target audience, what they like and could use and then put yourself in their shoes, brainstorming about what they could really do with having for free.
Imagine you were a baby product retailer. Sure, you might be able to give away thousands of pacifiers without taking much of a hit to your finances, but every parent will have dozens of them.
A great idea here would be something like free images for their children to colour in that could be downloaded from your website – free for them and free for you, they’ll ensure that the customer remembers your company name and passes on the link to their friends and family.
Advertisement: Your content continues below.
2. Make sure it’s accessible
If you don’t want to give something away for free, that’s fine and it’s completely your choice.
If you do decide to give something away, though, don’t make it difficult for customers to find it.
The whole reason the item is free is so that as many people as possible benefit from it and learn about your company – if the customers can’t find the product, you may as well be charging for it.
3. Give it time
Although you’ll no doubt have heard of some companies that have gained overnight success, for the most part, it takes more than a few hours for a company to be plucked from obscurity and thrown into the limelight.
Just because you haven’t seen a massive increase in traffic since you launched your free product a week or two ago doesn’t mean that it’s not going to be more effective in the future – of course, if it’s been several months, it could be time to rethink your strategy, but as long as the product is useful and you’re promoting it, there’s no reason why you shouldn’t stick with it and wait to see the benefits.
There are numerous ways for any company to increase their sales. Giving a product away for free might seem like it’s going to be counter-productive to your finances, but give it a try – you might just be surprised at how effective it can be.
This post was originally published on January 18, 2011.