Owning a small business brings with it a range of different emotions that you’re likely to experience in varying degrees, from extreme happiness as you have a fantastic day in terms of sales and income through to feeling almost certain that you’re going to shut up shop because of not being able to draw an income due to unexpected outgoings.
In Carol Wilson’s guest post here on BizAmmo, titled ‘New Math: Using Numbers in Marketing for Your Small Business’, Carol mentioned a point that she subtitled ‘2 + 2 = 5’ and the main focus of this was to say that just because the tried and tested methods of marketing work, it doesn’t mean that you can’t be a little creative every now and again, something that many small businesses owners do, often with substantial amounts of success.
When you’re first starting up in business, there’s no doubt that it can be a daunting time, as there’s so much to do and take in that you need to spend what seems like every waking hour ensuring that you’re doing everything that needs to be done.
Getting into a routine of sticking by the book to get everything complete, it can lead you into a sort of rut where you don’t want to do anything with your business that is slightly risky or which could cause you problems – what you’ve been doing so far has worked, so why step out of your comfort zone?
And to a certain degree, there isn’t a need to do so. There’s no rule, written or unwritten, to say that you have to do anything other than stick to what’s been tried and tested and there’s no doubt your small business would develop just fine by doing this.
What’s more, it’s important to understand that no business should be taking risks at the drop of a hat, as it could have devastating results.
However, there’ll come a time as a small business owner when you’ll be given the opportunity to step out of your comfort zone. You’ll be presented with a fork in the road whereby if you choose one route, it will be safe and secure and no part of your business will be at risk, but there’s going to be no positive improvement or development either.
If you choose the other route, however, it’s likely to mean that you’ll have to do something that you haven’t done before and don’t feel completely comfortable doing, but the positive impact on your small business could be immense.
And how do you decide which route to take?
You base it on your own personal judgement.
There’s no one who knows your small business better than you do. You know the figures. The data. The statistics. You understand your customers. Your products. Your services.
If there’s anyone who’s perfect to make a decision on whether or not you should take a slight risk to improve your business at any one point in time, it’s you.
This is not to say that you should simply flip a coin and base your decision on whether it’s heads or tails, but look at what options you have, how likely it is that the more risky but beneficial aspect will actually impact upon your small business and what would happen if you chose that option but it didn’t work out.
Look at your business now, what could happen depending upon which route you choose and take your business forward from there – remember, you really do know your business better than anyone else, which makes you the perfect person to make the decision of whether or not you should step outside your comfort zone to develop your small business.
This post was originally featured on August 30, 2011.