Even though businesses these days have an increasingly online nature, there is still value in face-to face marketing presentations. Presentations and displays give you the opportunity to interact with clients and colleagues at a more personal level and legitimize your product in a way that… Read More
You finally took your first steps to becoming an independent consultant or freelance professional. You’ve gone through the legalities of forming your consulting firm or freelance business, set up a company website, designed business cards and had them printed. You’re ready to go. Yet you… Read More
Last week, we talked about creativity within business and how to know when it’s time to move out of your comfort zone as a small business owner. While understanding how to know when it’s time to be creative is imperative to all small business owners, it’s… Read More
When it comes to small business advertising, it’s one of those parts of running a small business that many people fail to get right, for the simple fact that they don’t truly understand how to advertise in the most effective way possible. Splitting the process… Read More
Better content marketing is becoming more and more crucial to businesses wanting to acquire and retain customers in today’s market. Most consumers are simply flooded with spammy advertisements. Most people send them to their junk mail or delete them without looking at them, and most… Read More
Email marketing may be a form of Internet marketing, but that doesn’t mean an email list can only be built online. There are many offline tactics for email list building, especially for offline businesses wanting to improve their email marketing efforts. Here are nine ways… Read More
Congratulations on being a successful small business owner with great clients and awesome employees. Your team does a great job and you want to get the word out about what you do better than anyone else. You have done standard press releases previously and had… Read More
If there’s one resource it seems every organization needs to utilize today, it’s social media. Twitter. Facebook. LinkedIn. Pinterest. Whether it’s one of these or any of the other hundreds of networks out there (and there genuinely are hundreds), there’s a range of different benefits… Read More